#campaign measurement

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#campaign-measurement
AdExchanger
3 days ago
Marketing

How Buyers Are Managing Measurement Sans Standardization | AdExchanger

The ad industry faces challenges with inconsistent measurement and reporting due to data fragmentation from walled gardens. [ more ]
Adweek
1 month ago
Marketing

How Media Agency Good Apple's AI Tool Is Boosting Client Revenue and Winning New Business

Harvest integrates data from various sources to help clients measure campaign performance across channels, enhancing decision-making in ad spending. [ more ]
MarTech
1 month ago
Marketing

Experian rolls out retail media network solution | MarTech

Experian introduces RMN solution to enhance ad targeting and campaign measurement for retail media networks. [ more ]
The Drum
8 months ago
Marketing

GroupM on streaming standardization push: 'We're not limited to what works in TV'

GroupM plans to test new video ad formats across streaming and CTV platforms with clients.
Standardizing streaming ad formats can make campaign production and measurement more efficient, encouraging higher investment. [ more ]
AdExchanger
8 months ago
Marketing

Future Predicts In-House Measurement Will Spur More US Ad Spend | AdExchanger

Publishers need to drum up more demand from advertisers and show their worth
Future is expanding its measurement stack to entice more spend from existing clients and attract US brands [ more ]
AdExchanger
8 months ago
Marketing

Future Predicts In-House Measurement Will Spur More US Ad Spend | AdExchanger

Publishers need to drum up more demand from advertisers and show their worth
Future is expanding its measurement stack to entice more spend from existing clients and attract US brands [ more ]
AdExchanger
3 days ago
Marketing

How Buyers Are Managing Measurement Sans Standardization | AdExchanger

The ad industry faces challenges with inconsistent measurement and reporting due to data fragmentation from walled gardens. [ more ]
Adweek
1 month ago
Marketing

How Media Agency Good Apple's AI Tool Is Boosting Client Revenue and Winning New Business

Harvest integrates data from various sources to help clients measure campaign performance across channels, enhancing decision-making in ad spending. [ more ]
MarTech
1 month ago
Marketing

Experian rolls out retail media network solution | MarTech

Experian introduces RMN solution to enhance ad targeting and campaign measurement for retail media networks. [ more ]
The Drum
8 months ago
Marketing

GroupM on streaming standardization push: 'We're not limited to what works in TV'

GroupM plans to test new video ad formats across streaming and CTV platforms with clients.
Standardizing streaming ad formats can make campaign production and measurement more efficient, encouraging higher investment. [ more ]
AdExchanger
8 months ago
Marketing

Future Predicts In-House Measurement Will Spur More US Ad Spend | AdExchanger

Publishers need to drum up more demand from advertisers and show their worth
Future is expanding its measurement stack to entice more spend from existing clients and attract US brands [ more ]
AdExchanger
8 months ago
Marketing

Future Predicts In-House Measurement Will Spur More US Ad Spend | AdExchanger

Publishers need to drum up more demand from advertisers and show their worth
Future is expanding its measurement stack to entice more spend from existing clients and attract US brands [ more ]
morecampaign-measurement
AdExchanger
8 months ago
Marketing tech

Future Predicts In-House Measurement Will Spur More US Ad Spend | AdExchanger

Publishers need to drum up more demand from advertisers and show their worth
Future is expanding its measurement stack to entice more spend from existing clients and attract US brands [ more ]
AdExchanger
10 months ago
Marketing tech

The Problem With Ad Platform Measurement - From Someone Who Knows

Ad measurement and attribution are in crisis, but it may be a good thing.
The AppTrackingTransparency framework has disrupted campaign measurement and caused lost revenue for major platforms.
Changes like ATT have forced the industry to rethink measurement and opened the door to new platforms. [ more ]
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